Job Details

THE JOB

Live Nation's Latin America Concerts business is looking for a Tour Marketing Director to develop & execute innovative marketing strategy for LATAM concerts and tours across our region.

This person will provide best in class service and foster strong relationshipswith both our internal teams and external partners.

They will act as a strategic partner in developing marketing plans working internally with cross functional teams – including partnering with creative strategy to lead creation of artist pitches. They will also lead marketing for special projects – developing overall marketing strategy in coordination with external partners & regional marketing team.

WHAT THIS ROLE WILL DO

• Develop and execute marketing plans in conjunction with artist & project teams
• Manage onsale timelines in partnership with ticketing lead
• Cultivate & maintain relationships with external partners to provide excellent client services
• Analyze past purchaser data & use research tools to drive decisions & shape ongoing marketing strategy
• Manage marketing budgets to achieve business objectives
• Collaborate with multiple teams to successfully execute strategic integrated marketing campaigns
• Execute national promotions and oversee local promotions, both in support of individual shows and tours
• Partner with PR team to develop & execute media events and PR opportunities to support tours
• Oversee the planning of digital media campaigns across multiple platforms
• Oversee social media campaigns and promotions to drive ticket sales, awareness and fan engagement
• Oversee the production of marketing assets including: audio & video spots, key art, social content, etc.
• Effectively utilize internal marketing tools & resources, following best practices

WHAT THIS PERSON WILL BRING

• Minimum 5-7 years marketing experience in live entertainment or industry related field – international experience a plus
• Must be fully bilingual in English and Spanish
• Proven track record of outstanding client relationships
• Deep understanding of the live entertainment business
• Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
• Exceptional written and verbal communication skills to professionally present pitches, marketing concepts and strategies to artist teams
• Work well in a team environment
• Ability to prioritize and meet deadlines while managing multiple projects
• Ability to adapt, communicate and manage in a fast-paced environment
• Strong time management skills, excellent organization skills and attention to detail
• Creativity skills and problem-solving aptitude
• Proactive work ethic
• Passionate about live experiences
• Ability to recognize and define problems, collect information, establish facts and implement innovative solutions, tapping in key stakeholders.
• Strong Microsoft Office Suite, G-Suite skills, Box
• Experience with digital asset management systems and workflows
• Experience managing marketing budgets & campaign planning
• Bachelor's degree required

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own' through 6 pillars of benefits:

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH: 401(k) program with company match, stock reimbursement program

FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

OTHERS: Volunteer time off, crowdfunding match