Cengage Group is seeking a Demand Generation Lead in Houston, Texas, to drive the strategy for building a pipeline of new institutional customers. The ideal candidate will have at least 8 years of experience in demand generation focusing on B2B marketing, strong analytical skills, and a proven track record in pipeline development. The role requires effective cross-functional collaboration and leadership of marketing teams to optimize campaign performance and contribute to revenue growth. A competitive salary and bonus structure are offered.J-18808-Ljbffr