Job Details

Type: Independent Contractor (1099) or W2 ContractAbout the Role ESP is seeking a hands‑on WordPress specialist to modernize website into a secure, scalable, and easy‑to‑update platform. You'll lead the rebuild using modern WordPress architecture (block editor), improve SEO and performance, refresh the look/feel, and ensure the site is optimized for social sharing and future enhancements (including optional AI chatbot integration).This is a practical, build‑focused role for someone who can work independently, communicate clearly, and deliver production‑grade outcomes.What You'll Do (Core Responsibilities) Audit + plan: Review current site, content structure, performance, and SEO. Recommend a streamlined sitemap and page/template plan.Modern WordPress rebuild: Implement a clean, maintainable WordPress build using Gutenberg/block editor (no heavy legacy builders unless justified).Theme & components: Configure or build a modern theme approach, ensuring reusable sections and editor‑friendly page building.UI/UX refresh: Improve layouts, navigation, page hierarchy, typography, and overall polish (mobile‑first).Technical SEO: Implement best‑practice metadata, schema markup, redirects, indexation controls, image optimization, and internal linking.Performance: Optimize Core Web Vitals (caching strategy, asset loading, image formats, script management).Analytics: Set up GA4 + key conversion/event tracking (form submits, CTA clicks, call‑to‑actions).Forms & workflows: Build/optimize contact and intake forms with routing/notifications (and CRM integration if applicable).Security & stability: Ensure plugin hygiene, hardening, backups, and a clean update strategy.Documentation + training: Provide a short admin guide and handoff so ESP can manage content without dev support.Nice‑to‑Have (Bonus Skills) Managed WP hosting experience (WP Engine, Kinsta, Flywheel, etc.)Accessibility (WCAG 2.1 AA) implementation/testingExperience optimizing sites for AI discoverability (structured content, schema, FAQ patterns)Optional: AI chatbot integration (website widget, knowledge base ingestion, safe logging/PII controls)Required Experience 3+ years building and maintaining WordPress sites (modern best practices)Strong grasp of:SEO fundamentals + technical SEO executionPerformance optimization (Core Web Vitals)Security and plugin governancePortfolio of 3+ relevant sites (please include links and what you owned)Deliverables (What “Done” Looks Like) Modernized WordPress site (block‑editor friendly)Improved navigation + page templates (service lines, about, insights/news, contact, careers)Technical SEO foundation + redirect plan implementedPerformance improvements validated (CWV‑friendly)Analytics + event tracking workingDocumentation + training handoff completedEngagement Structure Fixed‑fee base build preferred (with milestone payments)Add‑ons priced separately (SEO rewrite, extra landing pages, AI chatbot, etc.)Optional monthly retainer for ongoing updates and optimizationOption B — W2 Contract Hourly contract (rate DOE) for a defined project windowClear weekly capacity expectationsTo Apply Please send:Portfolio links (3–7) and what you specifically didYour recommended approach (theme strategy, plugin stack, build process)Estimate for timeline + cost (fixed fee or hourly)Availability to startOptional: examples of SEO wins (before/after metrics) or AI chatbot.#J-18808-Ljbffr