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Federal Marketing Lead (Demand Gen)

  2026-05-03     HP     Spring,TX  
Description:

Translates marketing strategies into marketing plans and develops marketing plan budgets. - Drives market research to understand local consumer behavior, preferences, and trends. - Leverages market insights and category product or solution roadmaps to develop customer segmentation and audience strategies. - Participates in defining goals and key performance indicators to measure the success and business impact of the marketing plans. - Acts as subject matter expert across customer segments, markets, and countries to develop new marketing strategies and approaches to accelerate success in priority categories and new businesses. - Leads design of customer experience journeys and touchpoint plans that leverage paid and owned media channels to maximize awareness and marketing goals. - Exercises high level of digital marketing transformation knowledge to advance position in new digital capabilities and touchpoints. - Develops strategies for customer engagement, feedback collection, and addr...Marketing, Lead, Customer Experience, Business, Project Management, Customer Engagement, Manufacturing, Business Services


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