Job Details

Senior Director, Pricing And Product Strategy

Meow Wolf opens portals of possibility. Come as you are! We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration. Our Vision is to be the world's leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.

If this all sounds like YOU, read on.

Job Summary:

We are seeking an experienced and data-driven Senior Director of Pricing and Product Strategy to lead the optimization of revenue across key guest-facing experiences. This strategic leadership role is responsible for developing, implementing, and evolving holistic pricing and product offerings that maximize revenue, deepen guest engagement, and enhance overall experience value.

The ideal candidate will possess a strong analytical foundation alongside a creative, consumer-centric mindset, exceptional leadership skills, and proven expertise in dynamic pricing models, retail margin management, product bundling, and experiential monetization. This role will report directly to executive leadership and be instrumental in setting the long-term financial trajectory of the business in partnership with the Marketing, Operations, Finance, and Product teams.

Key Focus Areas:

• Dynamic Ticket Pricing: Drive the adoption and continuous refinement of dynamic pricing strategies for tickets, leveraging predictive analytics and real-time market demand data to optimize yield, attendance, and guest mix.
• Bundling and Packaging Strategy: Design and implement compelling product bundles and packaged experiences that increase average transaction value and enhance perceived guest value (for example, ticket + F&B + retail + VIP layers).
• Events and Hospitality Pricing: Develop comprehensive pricing frameworks for all events, including VIP experiences, special packages, and associated hospitality services, ensuring competitive yet profitable positioning.
• Retail and F&B Pricing Strategy: Act as a strategic partner to the Merchandise and F&B teams to develop pricing, promotions, and product strategies that optimize revenue, margin, and guest satisfaction.
• Guest Value & Experience Design: Balance revenue optimization with guest perception, ensuring pricing and packaging strategies feel intuitive, compelling, and aligned with the Meow Wolf experience.

Core Responsibilities:

Strategy and Leadership:

• Develop and champion a cohesive, organization-wide pricing and optimization strategy that integrates pricing, packaging, and experience design to achieve financial targets.
• Partner with Marketing and Product teams to align pricing strategies with brand positioning and go-to-market efforts.
• Present detailed performance reports, strategic recommendations, and forecasts to the Executive Leadership team and Board of Directors.
• Monitor industry trends, competitor pricing, and emerging monetization models across entertainment, hospitality, and attractions to maintain a competitive advantage.

Financial Planning and Analysis:

• Build, maintain, and refine sophisticated predictive models for demand forecasting, price elasticity, and revenue impact analysis across all focus areas.
• Collaborate with Finance and Accounting teams to ensure pricing structures support margin goals and align with budgeting and forecasting processes.
• Partner with Product & Engineering to design and monitor A/B testing for pricing and promotional initiatives, using results to inform revenue strategy and optimization.
• Monitor key performance indicators (KPIs) related to revenue, profitability, transaction value, yield, and by operational efficiency.

Product & Commercial Innovation:

• Identify new revenue opportunities through product design, packaging, and pricing innovation.
• Collaborate with Product, Creative, and Operations teams to bring new offerings to market.
• Develop frameworks for testing and scaling new monetization concepts across exhibitions.

Technology and Implementation:

• Serve as the business owner for all revenue management systems and tools (e.g., ticketing software, POS, inventory systems), ensuring optimal configuration and integration.
• Collaborate with Data and Product teams to improve visibility into revenue performance through dashboards, analytics tools, and reporting frameworks.
• Establish clear processes for price changes, promotions, and product/package launches, ensuring seamless execution across all operational channels.

Required Qualifications:

• Education: Bachelor's degree in Business, Finance, Economics, Statistics, or a related quantitative field.
• Experience: 7+ years of progressive experience in Pricing Strategy, or a related analytical role, with at least 3 years in a leadership capacity. Experience in the entertainment, hospitality, attractions, or retail industries is highly desirable.
• Skills:
• Deep expertise in developing and implementing dynamic pricing algorithms and yield management principles.
• Strong experience in product bundling, packaging strategy, and commercial innovation.
• Proven proficiency in statistical analysis and predictive modeling (e.g., regression, time-series forecasting).
• Advanced proficiency with data analysis tools (e.g., SQL, Python, R, or similar) and data visualization platforms (e.g., ThoughtSpot, Looker, Kibana).
• Exceptional strategic thinking, communication, and presentation skills, with the ability to articulate complex analytical concepts to non-technical stakeholders.
• Demonstrated ability to influence cross-functional teams (Operations, Marketing, Finance) and drive organizational change.
• Strong understanding of consumer behavior, pricing psychology, and experiential value creation.

Work Environment and Physical Demands:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed must be representative of the knowledge, skills, minimum education, training, licensure, experience, and/or ability required.

Work Environment:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and scanners.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Physical ability to walk, stand, take stairs/slides/elevators, and navigate the elements during the day and night. Employee may be required to remain in a sitting or standing position for prolonged periods, and repeat motions that may include the wrists, hands, and/or fingers. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Must be able to lift up to 10 pounds at times.

The employee will comply with company and OSHA standard workplace safety protocols. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Schedule:

This is a full-time position averaging 40 hours a week, Monday to Friday, 9am to 5pm MT or 10am to 6pm MST occasionally requiring flexibility to work during evenings or weekends based on business needs, as well as travel to off-site locations depending on the role and need.

Supervisor Responsibilities:

This position does require supervisory responsibility.

Travel:

This position will require minimal travel (<10%)

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

IMPACT: Meow Wolf is committed to our DIY roots and grassroots community support principles. To document that commitment, we converted our legal designation into a Delaware Public Benefit Corporation and have certified as a B Corporation. As a B Corp, we have a triple bottom line of supporting financial, social and environmental wellbeing in our community.

INCLUSION: Meow Wolf is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring all employees enjoy and thrive in a work environment where differences make us the vibrant, wonderful community we are! All employment decisions at Meow Wolf are based on business need, job requirements, and individual qualifications, without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, service in the military or any other characteristic protected by federal, state or local law.

BENEFITS:

• Medical Insurance options: PPO & HDHP*
• Dental and Vision Insurance*
• HSA, HRA, and FSA options*
• 401k Retirement Plan
• Company paid Life Insurance Policy and Disability Coverage(s)*
• Voluntary Critical Illness and