Job Details

Digital Media Professional

Outreach Strategists is a research, media, and public affairs firm dedicated to improving lives through strategic communications, outreach, and engagement. We collaborate with public and private sector clients in healthcare, education, workforce, transportation, and infrastructure.

Position Overview

We are currently seeking a talented Digital Media Professional to join our team! Digital Media Professionals handle various aspects of the company's digital marketing efforts, from designing and managing marketing campaigns to maintaining the company's online presence. We encourage you to apply if you are located near the Southwest Houston Gulfton area.

Key Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Design, build, and maintain our social media presence.
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Qualifications

• Proven working experience in digital marketing and knowledge of ad placements for platforms across key digital channels, including Meta, LinkedIn, TikTok, YouTube, and programmatic ads.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Familiarity with reporting software (i.e., Looker Studio) to track and optimize campaign performance.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (i.e., Google Analytics)
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Why Join Us

• Salary will be commensurate with experience.
• Creative and collaborative work environment.
• Opportunities for professional growth and development.